This project was for the UX Design course I took through ELVTR, taught by Tony Amidei. Over the course of the class, I identified 3 areas of improvement for the Audible mobile app. I used reviews and mock research findings to build journey maps and user flows in FigJam and Figma. Using those, I focused on certain objectives to implement into the design changes to enhance the user experience. I built wireframes to map out my ideas for improvements, and ultimately a fully working prototype. I was fortunate in that my project was selected to present to the entire class and received a letter of recommendation for my work and participation in the course.

These are some of the automated emails I’ve created for PGprint. We enjoy staying in touch with our customers and by creating these automated emails, we provide them with a better shopping experience.

These concepts were for a new product called Wisely by ADP. ADP asked us to create a mailing campaign focused around the new product, but contained a promotional item and an informational postcard. These designs were inspired by the colors and pattern on the paycard which allowed it to stand apart from the ADP brand style. All images, logos, and text are subject to copyright.

These are just a few of the projects I worked on during my contract with Cox Automotive/Manheim. I was responsible for editing, image swapping, and designing flyers, posters, emails, and other various images for both print and digital formats. 

The second set of pieces were designed for Ken Garff, who had recently gone through a brand update. Using styles, colors, and fonts inspired by their newly branded website, I developed these two drafts. The client stressed that the pieces needed to focus on "velocity." Using bright colors overlaid on top of photographs of cars, I think we achieved that. I also took into account the direction of the car in combination with the frame they were in. I felt that this helped keep the eye moving back and forth across the page, picking up the information and elements of the Ken Garff brand. The client ultimately chose the first of the two to develop into an email template, posters for print and digital, flyers, and social media graphics. 

And the last set of designs was a marketing campaign to present OVE's new auto-listing feature, AutoOVE. I worked closely with the art director and the client to establish the layout that followed OVE's brand guidelines and style. These are the flyer, digital poster, two emails, and the landing page.

These images are the property of Cox Automotive/Manheim and the respective brands represented.

There have been many influential styles of graphic design over the last 100 years. In my History & Principles of Design class, we learned about each one of them and the elements that define them. For this project, we were tasked with choosing a style from the last century and creating an advertisement in that style. I chose the Swiss Style, or International Style. It was popular in the 1950s and has become one of the most iconic graphic styles. I chose to create an ad for the 1958 BMW 507. I was later contacted by someone who saw the graphic on my Behance account and asked if they could have it in poster size. The original version wasn’t for commercial production, so it contained material that was trademarked. I reworked the design to prevent any copyright infringement. I wanted to keep a vintage aesthetic, but also keep it clean and modern.

This is a design I created for the Digital Writing & Media Arts Open House Night at my school. The design needed to be clean and legible and present all the necessary information as well as all of the students participating. It also needed to represent the personality of the school and the abilities we’ve been taught in our design classes.